Content consumption in India is changing rapidly – ​​short video apps play an important role. technology news

New Delhi: Soon after India’s infamous ban on several Chinese apps, the country’s social media landscape heralded a favorable moment for market players, existing and new, to occupy the platform.

Needless to say, short or long form videos are increasingly becoming an important part of every brand’s content marketing strategy.

“Human attention spans are getting smaller and smaller due to the evolution of social media. Therefore, making good use of the power of short-form content through video to help you gain a foothold in your competition and engage your audience is paramount. In today’s time.

More than 50 million Indians use short video apps to browse short videos. Since launching globally a few years back, these short video-sharing apps have grown rapidly in popularity. And that boom allows brands to get a piece of the app’s viral achievement.

Suffice to say, in today’s modern tech-driven times, the video marketing trend isn’t going anywhere anytime soon. It has been reported that videos are shared at twice the rate of any other type of content, and that based on a short form video that manages to grab the attention of viewers, a significant percentage of people share a product or a product. assures you to purchase or use the service or service.

More than fifty percent of companies are already using the video format as a marketing tool and a short video app is a great way to expand your video content and thus the reach of your brand. It provides a fairly accessible way to integrate video into your existing marketing strategy if you’re not already using video.

The social media revolution and the evolution of short video content from 2020

Short video apps have proven to be a significant change for both businesses and influencers. Today, short-video applications are among the most used and preferred daily applications. And the reason for this is simple: It gives people a new choice, ample excitement, and marries well with today’s fast pace of life.

This is why most online advertisers place short-form video apps at the top of their marketing strategy, an affordable way to connect and communicate with customers.

Businesses and influencers both take advantage of this huge opportunity with more features (filters, stickers, etc.) and campaigns to engage users and keep up with the momentum of the excitement thus generated.

The short video apps space is full of highly creative content, and today 7.2 out of 10 smartphone users have at least one short-video app.

In this era of entertainment, consumer attention is getting less. They like to drain fast and yet those that provide sufficiently interesting data. Along with fun and innovative content, short videos, even those of just 15 seconds or less, can deliver a remarkably brand message to a target audience.

These short video applications are promoted by the Z generation and Millennials. These users are allowed to dance, jump, lip-sync and even create comedy skits with short-video apps.

With the rapid advent of digital technology, streaming and short-video platforms in recent years, content creation has grown tenfold. The relentless digital revolution and constant content creation have opened a new revenue door for creators and influencers. Leading for example is Spark, India’s homegrown short-video app powered by $GARI which is actively leading Indian creators on the path to content monetization and integrating Web3 into the social media ecosystem by integrating Web3 into the app. creating waves.

Content creation as a career option has only emerged in the recent times and today a large number of creators are present on various platforms and have successfully garnered millions of followers, likes and shares on their content hoping to gain fame as a content creator .

However, not all have been very successful in monetizing their unique content. Even after making multiple reels or creating short videos for other platforms, up-and-coming creators i.e. less than 1 million followers, almost never come under any brand censors for promotional activities, and most of the short-video apps. There is also no monetary value for these upcoming ones. , talented creators for their efforts.

Many creators and users today want to choose content creation as a steady career path, and spark, the short-video app powered by $GARI, is helping them achieve that goal.

For example, Santoshi, a Telugu producer on the Chingari app, is regularly creating entertaining videos and earning $GARI tokens on the app, as well as garnering votes for herself to achieve the goal of eventually becoming a Chingari Superstar . More than 10k creators are actively creating videos on the app and are in the game for the eventual winner title of the spark superstar contest presented by KuCoin and winning $GARI tokens worth Rs 1 crore. Participants of the Spark Superstars contest also have a chance to win $GARI tokens worth Rs 2 crore. Mr. Sumit Ghosh, Co-Founder and CEO, said, “This amount for a producer, especially in Tier 2, 3 and 4 cities, allows them to create high quality videos, produce themselves and reach audiences across India. It will help in buying better equipment. of spark app.

He further added, “Spark powered by $GARI is leading the Web3 revolution in the social media space. It is providing a platform for upcoming creators and users to create entertaining videos and earn in $GARI tokens, thereby creating a niche in India. The content creator economy is booming. People who are empowered with a certain skill-set and proficiency want to monetize their content and spark gives them a platform to showcase their talent, create videos and monetize them are.”

Currently, content creators have become the trend setters and spark powered by $GARI is helping this digital tribe in whatever way possible. The Web3 ecosystem is destined to bring about a revolution in content creation and monetization. Universal digitization has given rise to a whole new sensibility in the rural population of India. They are genuinely interested in sharing their vast wealth of knowledge and skills with everyone, connecting with audiences across India and Spark gives them the opportunity to do so in their local language.

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