Global laptop market: Chromebook market at 5-year low: What it means for global laptop market and others

Chromebook According to a recent report by research firm Strategy Analytics, shipments hit a five-year low in the first three months (January-February-March Q1-2022). Chromebooks are affordable laptops powered by Google’s ChromeOS. Consumer upgrades for Chromebooks were at their lowest point during the quarter compared to pre-pandemic levels. According to the report, ChromeOS shipments suffered due to slowing demand for education. “The Chromebook business is very small, but very important for top sellers, as they are keeping good inventory ahead of the start of education demand in core markets in the second quarter of 2022. Chromebooks are still making an impact in new markets. , though gradually looking towards the public sector. Spend towards cheaper tools for education,” said Chirag Upadhyay, Industry Analyst, Strategy Analytics.
Incidentally, while the Chromebook market saw a steep decline, the overall notebook market was down only 7% over the previous year. Demand for professional business tools remained strong, which in turn led to an increase in sales of Windows 11 PCs and macbook Powered by M1 chipset. The report says, “As most enterprise and SMB customers are still opting for hybrid work and spending extra for quality products. Dell and Apple were good examples of market growth areas: with M1 chipsets Premium Windows Notebook and MacBook.”
Pandemic lessons for PC companies
The lessons learned from the pandemic weigh heavily on consumer and commercial buying decisions, and as hybrid work becomes the norm, the need for mobile productivity remains high, the report said. The flipside of lesser COVID restrictions around the world means education budgets have shifted away from IT spending, which has led to an unfavorable year-on-year comparison, with a -7% decline in Q1 2022 I have come
How the Top 5 PC Vendors Performed
* Lenovo tops the table with 23% market share. The company shipped 14.4 million units (sell-in) in Q4 2021 (calendar year), representing a growth decline of -12%
* HP took the biggest hit during the first quarter of the year as its market share fell below 20.0% for the first time since the first quarter of 2016. The company’s notebook PC shipments were down -20% year-over-year during the quarter. 12.5 million units.
* Dell was the only top seller to register more than 5% year-over-year growth. The company shipped 10.5 million units during the first quarter.
* Apple MacOS picks up pace over the past two quarters. The company’s shipments reached 6.1 million MacBooks during the first quarter, a 4% increase from Q1 2021.
* Acer retained its 5th position globally with 4.7 million notebook PCs during Q1. Overall, it saw a decline of -5% year-on-year.

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