Google blocked over 100 million abusive edits on Maps in 2021. technology news

New Delhi: Fraudsters have attempted to update business information on a Google business profile with abusive edits, with the tech giant saying it has removed more than 100 million of these edits on Google Maps last year using a machine learning-based model. was stopped from going live.

The company identified and removed more than 7 million fake business profiles – of which more than 630,000 were reported directly to the company by users.

Pavitra Kanakarajan, Group Product Manager, User Generated Content, said, “We have stopped over 12 million attempts by bad actors to create fake business profiles and nearly 8 million attempts to claim business profiles of bad actors. “

Every day, Google receives nearly 20 million contributions from people who use Maps – from updated business hours and phone numbers to photos and reviews.

“As with any platform that accepts contributed content, we need to be vigilant in our efforts to fight abuse and ensure that this information is accurate,” Kanakrajan said in a statement.

Google Teams disabled more than 1 million user accounts in 2021 due to policy-violating activity such as online sabotage or fraud.

To prevent infringing content from appearing on Google Business Profiles, the company has provided protection to more than 100,000 businesses after detecting suspicious activity and attempts at abuse.

Google said, “We blocked or removed more than 95 million policy-violation reviews, of which more than 60,000 were removed due to instances related to COVID. We removed more than 1 million reviews that reported directly to us.” was done,” Google said. Read also: Apple iPhone 12 available on online store for just Rs 37,900; View Offer Details

Google technologies and teams blocked or removed more than 190 million photos and 5 million videos on Maps that were blurry, low quality, or violated its content policies. Read also: Indian consumers show cautious optimism; Balancing non-discretionary expenses: report

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