Google Play gets new prepaid subscription plans, flexible dev tools to target emerging markets

Google Play is getting new prepaid subscription plans and console UI to improve developers’ monetization capabilities. The announcement was made during the Google I/O Developer Conference today. These changes are intended to provide developers with more flexibility in selling subscriptions on the Play Store. Now they have the option to set up multiple base plans and offers. These new changes are expected to reduce operating costs for developers by reducing the need to create and manage new SKUs.

Google is Confirmed That it has already made changes to the Play Console for developers by separating existing SKUs into subscriptions, base plans and offers. It has given developers a new option to sell 1-month prepaid plans as well as auto-renewing plans or annual auto-renewing plans to their users. Prepaid plans can be extended through in-app purchases or through Google Play. These plans are expected to boost subscription revenue for developers in regions such as India and Southeast Asia where the “pay-as-you-go model is standard.” They may also attract users who are hesitant to purchase auto-renewal plans.

Developers can now also have the flexibility to support their basic plans with special offers. Offers can be customized to provide different pricing in specific regions. They can also be used to offer special prices to eligible users. This can be a great opportunity for developers to re-engage customers by issuing custom offers like second chance free trials or win-back offers.

Google sees great potential in the subscription model. IT in March this year Free Google Play Pass in India, which gives users access to apps and games without ads, in-app purchases, and upfront fees. Android Users in India can buy this service by paying Rs. 99 per month or Rs. 889 annually. Google for Play Pass Rs. A prepaid plan of Rs. 109 for one month subscription.

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