India smartphone shipments decline for third consecutive quarter, Xiaomi maintains leadership: IDC

According to a report, India smartphone shipments declined for the third consecutive quarter with a five percent year-on-year decline in the first quarter of 2022. While Xiaomi maintained its leadership in the market, all the top-five vendors except Realme saw their shipments decline in the quarter. The major reasons for the decline are believed to be the impact of the third wave of COVID-19, supply crunch especially for the lower price segments, and rising inflation which is driving up the cost of ownership of phones across the price segments.

As per the latest, smartphone shipments in the country declined to 37 million units in the first quarter report good by market research firm International Data Corporation ,IDC,

Xiaomi It continued to lead the market, although both its share and shipments declined in the quarter compared to the same quarter last year. Per IDC, the company’s shipments declined 18 percent year-on-year in the first quarter of 2022. However, Xiaomi continued to dominate the online channel with a 32 percent stake (incl. poco,

in 5G segment, IDC reports that Xiaomi came in second. Mi 11i And redmi note 11t There were some major volume drivers for the Chinese company.

After Xiaomi samsung remained in second place, but declined five percent year-on-year in the first quarter. The South Korean giant has managed to increase the demand for its Galaxy S22 series. It also led the 5G segment with a 29 per cent share. The major models in the segment were Galaxy M32 5G And Galaxy A22 5GAccording to IDC.

my true form – One of the youngest brands based in Guangzhou BBK Electronics – Became the third largest seller in the market. It registered a growth of 46 percent year-on-year. The company’s lowest average selling price was $142 (about Rs 11,000).

Additionally, Realme retained its second position in the online segment after Xiaomi with a 23 per cent share in the first quarter, IDC said.

The report reveals that unlike all other major players in the market, Realme managed to register a year-on-year growth of 46.3 per cent in the first quarter.

Vivo, Realme’s brother and another brand from BBK Electronics, was ranked fourth, with its shipments declining 17 percent year-on-year. The Chinese company led the offline channel with a 24 percent share in the first quarter, though with Launch of its new T-Series And iQoo The phone is also likely to see some growth in its online shipments.

Opposition – BBK Electronics’ largest subsidiary and once the parent of Realme – fell 25 percent in the first quarter, according to the IDC report.

Smartphone shipments of the top five players in the market according to IDC

company 1Q22 Market Share 1Q21 Shipment Volume 1Q21 Shipment Volume 1Q21 Market Share Year-on-Year Unit Change (1Q22 to 1Q21)
Xiaomi 8.5 million 23.3 percent 10.4 million 27.2 percent -18.2 percent
samsung 7.0 million 19.0 percent 7.3 million 19.0 percent -4.7 percent
my true form 6.0 million 16.4 percent 4.1 million 10.7 percent 46.3 percent
Vivo 5.5 million 15.0 percent 6.6 million 17.3 percent -17.0 percent
Opposition 3.5 million 9.6 percent 4.6 million 12.2 percent -24.9 percent
Other 6.1 million 16.7 percent 5.2 million 13.6 percent 16.8 percent
Total 37 million 100 percent 38 million 100 percent -4.8 percent

Apart from the seller-wise shipments, IDC has mentioned some other interesting information in its report. It said the pandemic-induced jump in e-commerce stocks over the past two years came in at 49 per cent, with a marginal decline in the first quarter. Nevertheless, shipments through online channels continued to grow at seven per cent year-on-year, while offline channel shipments declined by 13 per cent year-on-year.

The average selling price of smartphones in the country also touched an all-time high of $211 (approximately Rs 16,300) for the fourth consecutive quarter. While the MediaTek-powered models accounted for a 51 percent share at an average selling price of $174 (approximately Rs 13,500). Qualcomm According to IDC, it increased its stake to 28 per cent with an average selling price of $244 (approximately Rs 18,900).

The firm also reported that the mid-range premium smartphone segment – between $300-$500 (approximately Rs 23,200-38,700) recorded the highest annual growth of 75 per cent, while the premium segment grew 33 per cent year-on-year. , with a market share of five percent. the latter dominated Apple This segment accounted for 60 per cent of the total shipments. On the other hand, the sub-$200 (approximately Rs 15,500) declined 16 percent, while the mid-range segment of $200-$300 grew 18 percent from 14 percent in the first quarter.

Upasana Joshi, research manager for client devices at IDC India, said 5G contributed to 31 per cent of shipments with an average selling price of $375 (approximately Rs 29,000) in the last quarter.

“IDC estimates that over $300 of shipments will be fully 5G by the end of 2022,” the researcher said.

On future performance, Navkendra Singh, Research Director, Client Devices and Imaging, Printing and Document Solutions (IPDS) at IDC India, said the outlook for 2022 remained cautious from the consumer demand side.

“Due to rising inflation and prolongation of the smartphone refresh cycle, IDC expects 2Q22 to remain muted while smartphone supplies gradually normalize, resulting in slower 1H22 shipments compared to 72 million shipments in 1H21 ,” They said.

Last month, a report of competition Shown that smartphone shipments in India Year-on-year decline of 1% in the quarter ended March. strategy analytics Also in its report published at the end of last month is shown Smartphone shipments in the country declined by three per cent year-on-year.

Apart from the India market, shipments globally also dipped for the third time in a row in the last quarter, according to recent report By Strategy Analytics and Counterpoint.


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