India’s smartphone shipments reportedly decline in Q1 2022, Xiaomi continues to lead

According to International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, India smartphone shipments Declining for the third consecutive quarter, shipping 37 million smartphone units in the first quarter of 2022, a decline of 5% YoY. The year started relatively slower than 1Q21, owing to the impact of the third wave of COVID, tight supply especially for the low end price segments, and rising inflation leading to increased end consumer prices.
Upasana Joshi, Research Manager, Client Devices, IDC India, said, “5G accounted for 31% of shipments with an ASP of US$375 in 1Q22. IDC estimates that over US$300 of shipments will be fully 5G by the end of 2022 Will go.”
As per the report, the pandemic-induced surge in eTailer shares over the past two years eased marginally to 49% in 1Q22, but with a 7% YoY growth in shipments. The growth was fueled by multiple sales events like Republic Day, Valentine’s Day, etc. coupled with online exclusive offers. Offline channel shipments declined 13% year-on-year. Despite no major COVID-related restrictions on movement, retail footfall remained low during the quarter.
In the first quarter, MediaTek-based smartphones accounted for 51% at an average selling price (ASP) of $174 (Rs 13,472), while Qualcomm increased its share to 28% with an ASP of $244 (Rs 18,892). ,
Xiaomi Continuing to lead, although shipments declined 18% YoY in 1Q22. It dominated the online channel with a 32% share (including sub-brand POCO). In the 5G segment, Xiaomi jumped to the second spot with volume drivers like the MI 11i series and Redmi Note 11T.
samsung It secured its second position in 1Q22, registering a YoY decline of 5%. The Galaxy S22 series witnessed strong demand, especially in the offline channel, with impressive pre-bookings in the initial quarter. It also maintained its lead in the 5G segment with a 29% share, the flagship models being the Galaxy M32 and Galaxy A22.

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