Instagram on Thursday announced the track ‘1 Minute Music’, which brings a collection of songs and videos that can be used to create reels and stories on the platform. The Meta-owned app claims that this latest ‘1 Minute Music’ track collection includes music from over 200 Indian musicians, including Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, Aniruth and GV Prakash Kumar. According to the company, the music collection is going to make Instagram content more enjoyable and inspire other artists to release their 1-minute music videos on the platform.
metaowned instagram It is claimed that ‘1 Minute Music’ also offers music videos along with the track, which will also be available on the platform. Meanwhile, in the last 10 days, some music tracks by Indian artistes like Himanshi Khurana, Kaur B and Gurnazar Chatha have gone live on the online photo-video sharing platform.
“Believe,” a company that looks after music distribution and artist services, has partnered with Instagram to make exclusive collections available to users, according to the company.
Vivek Raina, Managing Director, Believe, India said, “Reel is a core part of our plans, as we want to engage the audience for our artists, and immerse their songs in pop culture. I’m glad Instagram is seeing this artist’s behavior and innovating with #1MinMusic, a very relevant, new-age style of music today. We hope this provides the structure for emerging and established artists to understand the way they think about short-form video. We are delighted to be working with Instagram on this.”
Availability of ‘1 Minute Music’
Speaking on the occasion, Paras Sharma, Director, Content and Community Partnerships, Facebook India (META) said, “Music is a catalyst for trends on Instagram today. In fact, Reels is turning out to be a platform for people to discover music as well as artists. With ‘1 Minute Music’, we are now giving people access to an exclusive set of tracks that they can use to make their reels more enjoyable. We are also hoping that this platform will act as a benchmark for established and budding artists. Share your own music on the reels and create your own videos.”
Last month, Instagram also announced new Enhanced Tags for ReelsWhich makes it easier for creators to get credit for their work.