Mosseri mentioned this reason in response to a tweet. YouTuber Marques Brownlee complained about the lack of a dedicated Instagram app for the iPad. In his own words: “Yeah, we get it a lot. It’s still not enough to prioritize a large group of people. Hoping to get it at some point, but right now we’re pretty down on other things.” ”
When Brownlee responded with another tweet that the presence of a dedicated app could help bring in more users, Mosseri explained the company’s decision in more detail. In a follow-up tweet, he gave more reasons why the company is not willing to go for a dedicated Insta app for the iPad. According to Mosseri:
“1/ Each surface adds overhead; we support iOS, Android, www and IG Lite, and Android is the biggest
2/ TikTok and YouTube are behemoths, people share more in Messages than in Stories or Feed, so we need to optimize
3/ We are leaner than you think”
@MKBHD Yes, we get it a lot. It’s still not enough to prioritize a larger group of people. Hope to get… https://t.co/Zj2pVTX9Wz
— adam mosseri (@mosseri) 1645997167000
Ergo, for now, a dedicated Instagram app for the iPad doesn’t seem likely. For the time being you have to be glued to your phone.