The Indian Premier League became the second-most valued sporting league in the world following the media rights e-auction which fetched the BCCI a whopping Rs. 48,390 crore for the 2023-27 cycle.
Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL
touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per
— Jay Shah (@JayShah) June 14, 2022
The TV rights which comprised Package A of the auction, was bagged by Star for a staggering Rs 23,575 crore – amounting to Rs 57.5 crore per match.
The digital media rights was bagged for a whopping Rs 23,758 crore – amounting to Rs 57.9 crore per match. The overseas rights were awarded to Times Internet Ltd for Rs. 1,057 crore.