Mac: How ‘M Factor’ Helped Apple Bring Back Its Mac Mojo

In May last year we wrote About what it looked like Apple’s ‘breakup’ with Intel seems to have paid off. It was only a few quarters since the launch of M1 Processor And Apple had posted strong revenue figures from the sale of Mac Device. Back then the M1 processor was still in its infancy and hadn’t really taken full flight – some might argue that it still hasn’t.
However, in 2022 Apple pushed the M1 processor to all Mac devices and introduced really powerful variants. While the MacBook Pro, and mac studio Still out of reach — too expensive for ‘regular’ buyers — M1-powered Macbook Pro And the MacBook Airs offer really good value. And the results are in for Apple. “The last seven Mac quarters have now been the top seven quarters in Mac history,” Apple CEO Tim Cook Said in an interview with CNBC.


Apple is the number one PC manufacturer in a report by Canalys. However, unlike some other research firms, Canalys also includes tablets in its number. So Apple isn’t really the number one laptop/desktop manufacturer, but yes, if someone does include a tablet it certainly is, according to Canalys’s report.
Still — that’s without iPad sales — the Mac numbers are really impressive. A report by Counterpoint Research suggests that Apple is the only brand in the PC market that has grown. Counterpoint’s report shows that sales of Mac devices grew by 8% in the first quarter of 2022. HP shipments, on the other hand, declined 16%, while Lenovo saw a 10% drop, according to Counterpoint research.

Once again, Mac is ‘cool’

Fair for its move from Intel to the M1, the MacBook used to be really cool but there were problems. For example, the butterfly keyboard issue that comes with MacBook Pro. There was an experiment with the Touch Bar. The ports were scrapped and to the dismay of some. With the launch of the M1 processor, Apple slowly began to revamp things. The new 14-inch and 16-inch MacBook Pro variants get ported back and a new industrial design. However, one thing about the Mac was the longevity factor and that remained unchanged.


The thing with a Mac is that it — except in mishaps and misfortunes — will last you a long time, at least longer than a Windows-based PC. The high-end premium models from the likes of Dell and HP are truly impressive machines and can match the MacBook in many respects. But the M1 processor is an Apple product and comes with its own seal of approval for many buyers. As Prabhu Ram, Head of Industry Intelligence Group, CyberMedia Research, says, “With the M1 chip, Macs now meet the demands of users from their PCs – better performance and better battery life.”
We’ve tested two of the four – the M1 processors – and they offer a lot more than the Intel-based Mac devices that are still out there. Battery life is excellent and the M1 processors barely break a sweat for day to day life. The added incentive of regular OS updates for Macs is much in favor of the MacBook.
What works in favor of Mac devices, according to Ram, is that “where the M1 plays a role it is in making a strong case for appealing to PC users adopting Macs as well as increasing their potential.” is.” Ram further admits that Apple doesn’t face challenges in persuading its Mac loyalists to upgrade to a new generation of Macs because of their “enduring aspirational value.”
Overall the PC market has registered a decline. According to Counterpoint Research Global PC Tracker, global PC shipments fell 4.3% in the first quarter of 2022 to reach 78.7 million units. Ram, however, feels that PCs will remain at the center of work, learning and play. “During the pandemic, PCs have become essential life drivers as companion devices for education or work. While the pandemic demand has been satiating majorly, we continue to see demand for PCs with improved performance for other use cases such as gaming or content creation,” he added.

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