Mozilla announced on Tuesday that it is rolling out Total Cookie Protection by default for all Firefox users, so that companies can track your browsing patterns from site to site. The security feature, which is essentially meant to protect users from cross-site tracking, was until now only available in private browsing. Mozilla claimed that by making Total Cookie Protection by default, it has made Firefox the most private and secure major browser available on Windows and Mac.
Marketers often use cross-site tracking to understand user browsing behavior and then serve them with targeted ads. This is made possible through one of the easiest ways to access cookies from various sites – small pieces of data with identifiable information.
Once the data is received through trackers, sophisticated profiles are created to track how you access the web – whether it’s about the things you buy online or which pages you visit Like or share on social networks.
mozilla wants to turn off this type of tracking by using total cookie protection, This feature limits cookies to the site where they were created by creating a separate “cookie jar” for each site you visit. This restricts trackers to look at your behavior only on individual sites, not by combining your browsing patterns from multiple sites.
Total Cookie Protection was designed as an upgrade to the Enhanced Tracking Protection (ETP) that Mozilla introduced back in 2018. The earlier solution was allowed firefox To block trackers based on maintained list. However, attackers were able to thwart the ETP by setting up a new tracking domain that was not part of the list used by the facility.
“Total Cookie Protection is the culmination of years of work fighting the privacy devastation arising from online trackers,” Mozilla said. Told In a blog post.
The nonprofit said the latest expansion to Total Cookie Protection is the result of experimentation and feature testing that was first introduced last year along with ETP Strict Mode that came with new cross-site tracking restrictions.
“Bringing total cookie protection to all Firefox users is our next step toward building a better Internet where your privacy is not optional,” Mozilla said.
Unlike Mozilla, Google has not yet integrated a solution to protect users chrome From cross-site tracking. Did it Proposal to block tracking via cookies until January. The search giant, however, That rollout delayed until 2023,
In 2019, Microsoft Tracking prevention launched As an experimental feature on Edge. It later became an integral part of the Edge browser for all users.
on tracking prevention microsoft edge Helps users to block third-party and known malicious trackers in three different levels. However, Mozilla alleged that Microsoft’s implementation of the feature is “no more than a privacy theater because it does not protect users from the biggest trackers on the web.”