Noise leading as India smartwatch market grows 173 percent in Q1 2022: Counterpoint Research

According to the most recent Counterpoint data, India’s smartwatch market grew by 173 percent annually in Q1 2022. Smartwatch maker Noise led the market with a 23 percent market share in the first quarter. The Fire-Bolt came in second for the first time with a market share of 21 percent. Boat finished third with a market share of 16 per cent. Dizo entered the top five for the first time in the first quarter of 2022. It is worth noting that more than ten brands entered the market in the first quarter, including DeFi, Fastrack, Truk and Reebok. Amazfit has declined 35 percent year-on-year in the first quarter of 2022.

top three brands noise, fire-boltAnd boat – Had a market share of 60 percent. according to this Counterpoint data, Shor was able to occupy the first position with 23 per cent market share by its cost-per-money offerings, adding relevant features to its product portfolio as well as emphasizing on Make-in-India plan. colorfit pulse Noise’s best-selling model.

For the first time ever, Fire-bolt came in second by bringing affordable and feature-packed products. The smartwatch brand has targeted diverse smartwatch segments such as fashion, lifestyle, fitness and luxury to grab 21 per cent of the market share with them. Ninja Pro Max Being the most popular device of the company. Bot, which came in third place with 16 per cent market share, updated its portfolio with five new smartwatch models in the first quarter of the year. About two-thirds of the boat’s total portfolio was occupied by Extend And Storm model.

dizo Came in the top five places for the first time. Dizo increased its offline presence in Q1 with the introduction of OLED display look r,

Rupee. 1,000 – Rs. The 2,000 retail price band also garnered a larger market share of 14 per cent compared to 2 per cent a year ago. The market share of wearables under Rs. 5,000 retail price band increased from 78 percent to 87 percent. First position in Rs. 10,000 – Rs. 15,000 price range was taken by oneplus With 45 percent market share. Apple Wearables continue to lead the premium smartwatch segment, i.e. wearables priced above Rs. 30,000 with over 87 percent market share.

Talking about the features of the wearables, Research Analyst Harshit Rastogi said, “Brands are pushing for bigger displays, which are easily accepted by the consumers. By pushing for larger displays, brands are also attracting smart band users as these bands have limited functionality due to smaller displays. The contribution of 1.5-inch smartwatches to more than half of the total smartwatch market grew from just 11 percent last year. In addition, some of the most sought after features like SpO2 are now present at all price levels. Along with blood pressure monitoring, voice assistants are operating in a lower price band to attract budget-conscious customers. ,

More than ten brands entered the Indian smartwatch market in the first quarter, including Defy, fast trackTruk, and reebok,

Other major smartwatch manufacturers including samsungApple, XiaomiAnd my true form Growth was also registered during the first quarter. Samsung has grown 78 percent year-on-year. Galaxy Watch 4 The series became Samsung’s best-selling wearable series. Apple grew by 104 percent, with the Series 7 variant acting as the major volume driver.

Xiaomi registers a growth of 238 percent in the first quarter of 2022 redmi watch 2 lite Selling fast in the market. Reality’s market share was also 3 percent. Smartwatch S100 Realme’s Techlife became the best-selling smartwatch for the brand.

Whereas Zebronics maintained a position in the top ten, market share of amazfit In the first quarter, there has been a decline of 35 percent on a year-on-year basis. GTS Mini 2 More than 30 percent of the company’s shipments were gone.

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