Travel and hospitality technology platform Oyo on Monday said it has completed its acquisition of Europe-based company ‘Direct Booker’, with a transaction value of around $5.5 million (about Rs 40 crore). OYO said in a statement that the direct booker has so far more than 3,200 homes and has served two million customers.
This acquisition will strengthen Oyo’s Presence broadly in Europe and especially in Croatia, where it already has about 1,800 vacation homes on its Belvilla platform and more than 7,000 homes on the Trum Ferenvohunungen platform. list of direct booker The company said it will be available on Belvilla.com (Belvilla by Oyo) and its other platforms over time.
Commenting on the acquisition, Ankit Tandon, Chief Business Officer, OYO Global, said, “The home continues to be an important strategic segment for OYO and its state-of-the-art technology, distribution systems and data science will add more value to Direct Booker’s existing 3,200 homes and Promote collective development. in Europe.
“We continue to focus on delving deeper into Europe and providing our customers with the best vacation home experience possible,” said Tandon, who led the acquisition. OYO had in recent days announced its intention of actively scouting for ‘tuck-in’ acquisitions as a strategic growth lever, especially in the European market. It already has a strong influence in the Netherlands, Denmark, Belgium, Germany and Austria.
Nino Dubretic, CEO and co-founder of Direct Booker, said, “We strongly believe that by merging our technologies and expertise, this partnership will positively impact the Croatian tourism economy, and through Oyo’s existing platforms across Europe. will push the demand forward.” Dubretic said being part of OYO’s network will also increase the visibility of homes listed on the Direct Booker platform, especially in Scandinavian, Benelux and surrounding countries.