Russia: Explained: How Russia plans to take on Google and Apple’s App Store

Apple and owned by Alphabet Google Operates two of the largest app stores in the world — app Store And play store respectively. In response to Moscow’s actions against Ukraine, these two app stores have limited access for Russian users. In response, Russian internet conglomerate VK recently launched a homemade app store. VK has launched this home app store as part of a Kremlin-approved drive to create a localized replacement for the digital services offered by Western rivals.
what is Rustore,
RuStore is an app store developed by Russian Internet Group. RuStore was created by VK with the support of RussiaThe Ministry of Digital Development, Communications and Mass Media with Russian technology company Yandex, the country’s largest lender Sberbank and cyber security firm Kaspersky Lab.
RuStore Availability and Features
VK, also known as the “Facebook of Russia”, has announced that a beta version of the Russian App Store called Rustore is now available for it. Android the user. The company claims that there are over 100 apps available on the store at the time of launch, including some government services. VK also mentioned that more apps are being added every day. CEO of the company Vladimir Kiriyenko Said, “I am sure that RuStore will have a demand among both users and developers. It has everything you need to become the largest Russian app store.”
Why is Russia trying to replace the Play Store and App Store?
Russia is emphasizing the rapid development of domestic digital options. The development of these in-house digital alternatives has also helped the country intensify its drive to take control of the online space. These local digital alternatives that would limit the reach of Western rivals include Meta’s Instagram and Facebook, Twitter and even the Google News platform.
Minister of Communications and Media of Russia, Maksut Shadevi “Creating a Russian App Store is an essential task, which is determined by market conditions,” it said in a statement announcing the launch of RuStore. Other Russian politicians are also encouraging users to switch to domestic providers.
Russia is also trying to woo IT experts as the country faced an exodus of tech professionals in the early weeks, in what Moscow called a “special military operation” in Ukraine. Since then, the Russian government has promised income tax exemptions and preferential loans for tech companies. Russia is also offering to suspend military service to retain IT workers in the country.
How has VK helped Russia replace Western rivals?
VK owns several online services ranging from social media platforms to food delivery apps. It is partly owned by the Russian Internet conglomerate. Gazprom Media And Western has emerged as a leader in the race to transform online services.

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