tws: bot leads India’s TWS earbuds market as it grows 66 percent YoY in Q1 2022: Report

True Wireless (TWSThe earphone market in India grew by 66 per cent year-on-year in the first quarter of 2022. A new report by Counterpoint claims that domestic brands were able to outperform Chinese manufacturers as they offered better value propositions. The report also mentioned that aggressive celebrity endorsements and local production have also helped in the growth of the market.
How did the Indian brands offering TWS earbuds fared in Q1 2022?
According to the report, Indian brands dominated the TWS earbuds market in Q1 2022 by securing 72 per cent share as compared to 57 per cent last year (Q1 2021). The top five positions were also dominated by domestic brands, with Boat leading the market with 34 per cent share. noise It was followed by the second with 8 per cent market share and maintained it from the previous quarter. bolt audio ranked third with 7 per cent share. However, in Q1 2022, ten new brands were introduced for TWS earphones and domestic manufacturing declined by 14 percent compared to Q1 2021. 80 percent of these audio products were sold online Flipkart Outlets are leading.
More about the performance of Indian brands in the first quarter of 2022
Boat topped the market for the eighth consecutive quarter with new launches, celebrity endorsements and promotions. The most popular Boat TWS earbuds were the Airdopes 131 which made up 32 percent of the brand’s line.
Various sales activities and a new variant in the affordable VS range helped Noise capture the second spot with a 214% year-on-year growth in shipments. noisy airbuds The small made up 38% of the brand’s entire line, becoming the company’s best-selling TWS model.
Boult Audio targeted low-cost customers and gradually evolved its TWS products to achieve 266 percent year-over-year growth in shipments and ranked third with seven percent market share. The report mentions that Boult played a key role in the Amazon Great Republic Sale.
Ptron’s entry-level price range, which is around Rs 1000, helped the brand climb to the fourth position with a five per cent market share. Low prices, home manufacturing and a wide range of options fueled the expansion of the brand. Ultimately, my true form Ranked fifth with a market share of 4 per cent, she was helped by models such as the Realme Buds Air 2 and Buds Q2 Neo.
Top Emerging Brands of the First Quarter of 2022
Mivi, another domestic brand, maintained its position in the top 10 with the help of its low-end devices. Oppo’s Enco Buds, a budget variant Enco W11 and a mid-range model Buds Air 2 helped the Chinese brand grow 365 percent. Other than this, oneplus The Buds Z2 was added to its mid-priced TWS line after the Buds Z model was a big hit.
Among elite brands, Apple took the top spot with the release of AirPods 3. Nothing maintains its position among the top five luxury brands because it was cheap and had a unique design. Additionally, another online-only local brand truke Its shipments have also grown by 75 per cent year-on-year. Entry-level products, new models launched every quarter along with endorsements helped the company to climb rapidly.
Google recently launched Pixel Buds Pro The first day of the Google I/O 2022 event. These new TWS earbuds from Google will be powered by a custom 6-core audio chip and feature ANC. However, there is no information about the arrival of Google Pixel Buds Pro in India.

Source link

Sharing Is Caring:

Leave a Comment